Educational / Business meetings are becoming fairly standard.
Each person receives a stapled stack of paper with small, barely readable
rectangles on the left and lines to the right for note-taking. Once
everyone is seated, the lights go down and somewhere in the front
an electronic slide is being projected. The background is the same
overly used template, the words are too small to be legible so the
facilitator, using their "Stars Wars" red-light saber underlines
and reads each and every word aloud. At the end of each slide, the presenter
either charges to their computer to activate the next slide or they blurt
out "Next Slide Please" to an assistant.
Sound familiar? The electronic slide presentation is the most used
as well as the most abused multimedia creation. It has such a bad reputation.
(see
"PowerPoint is Evil" by Edward Tufte or
"PowerPoint: Killer App" by Ruth Marcus). Here are some suggested fixes for the most
common problems or blunders made with electronic presentations.
Creating Slides
Avoid the "Books on the Wall" look with line after line of wordy details
of small unreadable text. Even bulleted or numbered points which features
short phrases can be over done, so limit these to two or, at the most, three
per slide. An even better solution is to use singular informational sentence
supported by a strong, high quality image.
Sans Serif font faces are much more legible and easily read from a distance.
Use Helvetica, Arial, Ventura or Gill Sans fonts. Minimum character size
should be at least 24 point type. To set the font size and color in Keynote,
select font and size from the font window. Choose Font and Color from the
Text Inspector. In PowerPoint choose Format then Font to set all font attributes.
Use dark text on light backgrounds for brightly lit rooms and the opposite for
dimly lit lecture halls.
Backgrounds for text should be simple. To create backgrounds in Keynote,
go to the Slide Inspector, click on the Appearance tap and choose
the background type. In PowerPoint use Format, Slide Background
and then chose a fill and color from the pop-up.
Avoid the use of the programs built-in background templates. Try
creating backgrounds in an image editor. Title slides can be produce
from digital photographs. Photographic slides may be interspersed
between text slides. Many web sites provide free downloadable backgrounds.
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PowerPoint makes it so easy to add graphics or artworks, by default
when you go to Insert - clip art or Insert - movie, up comes the
libraries within the program. Instead of using these tacky works,
use high quality drawings and photographs by creating them yourself.
If you cannot produce high quality images, companies such as The Stock Market
and Dianamic Graphics sell CD / DVDs of quality copy right free images.
They will also gather and taylor artworks and photographs to your
needs. Search engines,
Goggle and Yahoo have a
large reservoir of images which are free for usage, but most are
not the best quality. Other sources are on-line stock photograph
sites. Two places with good, cheap art and photographs are
iStockphoto, which has quality photographs
for as little as a $1.00, and Stock.xchng
where you can find some free images in a searchable database.
Keynote and PowerPoint allow both slide transitions and animation
within slides. Use these very sparingly. I personally find a revolving
door, a turning cube or text flying into a slide to be really annoying.
I only use Dissolve and Whip. To animate text within a slide in
PowerPoint, select the text and go to Slide Show - Presentation
Animations - Dissolve. In Keynote, select the text, go to the
Build Inspector, under the Build In Tab and choose from the Effect
pop-up menu.
To create slide transitions: in Keynote set transitions effect in
the Slide Inspector under the Transition tab, in PowerPoint, go
to Slide Show - Slide Transition.
Side Bar: Effects and
Transitions are two areas where Keynote is superior to PowerPoint.
Its slide transition and animation effects are much more Cinematic and
the presentation appear much more professional. Microsoft should
create a quality cinematic Dissolve and Cross Dissolve.
I have always used the electronic slide as a platform for playing sound and
showing video. Recording and editing sound or shooting editing video on
a computer is commonplace these days. But many presenters are still hesitant
to use this media in PowerPoint or Keynote.
Side Bar: One very critical
factor for using sound or video files is that the system you will
be using to give your presentation must have the necessary software
to "use" the media format so that the movie or sound can be presented.
At a minimum, all Window's machine should have
Apple QuickTime
installed and all Macs should have
Windows Media Player
installed. Additional other soft wares may be needed.
For sound use Mp3. Mp3 are high quality, small in size, load and play
rapidly and are compatible with Keynote and PowerPoint on both the
Windows and Mac. To place sound in PowerPoint, go to Insert - Movies
and Sound - Sound for File and navigate to the Mp3. For Keynote,
click Media on the tool bar, navigate to iTunes and drag the file
to the slide canvas. If the sound file is not in iTunes drag it from its
location to the slide canvas. If you use a podcast that has an art work /
cover remove it before you drag-n-drop or it will show on the slide.
Embedding video can be very problematic. Mp4 video, which has
many of the same advantages for video as Mp3 has for sound sound,
will not play in a Windows environment unless the latest QuickTime 7
is install. And Still using Mp4 may no play correctly. Mp1s play well
in PowerPoint on the PC. It is the best option for a presentation
that needs to play on both Mac and Windows. If you are using either
Keynote or PowerPoint on the Mac use Mp4 video. For Keynote, click
Media on the tool bar, navigate to iMovie and drag the file to the
slide canvas. If the video file is not in an iMovie folder, drag
it from its location to the slide canvas. If you use a podcast
that has an art work / cover remove it before you drag-n-drop or
it will show on the slide. For PowerPoint go to Insert - Movie
and Sound - Movie from File. Navigate to the file and click on
the movie.
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Although both PowerPoint and Keynote have powerful chart
creating elements, I rarely if ever put charts in a slide
presentation. It may sound anti-business or anti education, but
they are very hard to read or understand. If you must give
numeric data, convert this information table data. I strongly
suggest that numeric data be given as notes rather than by
slide.
Finalizing a slide presentation is just as important as
creating impressive slides. Check spelling! Turn on the
automatic spell checking. In PowerPoint, go to Preferences:
Spelling. In Keynote go to Edit: Spelling. Proof read for
grammatical errors. Place all graphics, images, audio
files, and movies with the presentation in a singular folder.
Make sure that all pictures, sounds and movies are properly
linked. In PowerPoint save the work as a PowerPoint Package.
File: save as and choose PowerPoint Package. In Keynote,
Save: click the triangle next to the Advanced Option and
select Copy Audio And Movies Into Document option.
Presentation Tools
Any media laden presentation takes fast information exchange
to play correctly. This usually takes the speed of the hard
drive. If you keep two or three large presentations, however,
the speed remains but the materials will fill open drive space.
Compact flash cards or multimedia cards are one of the best and
most economic alternative. They provide both speed and space.
Place the slide show on the card and use a card reader such as
the Lexar Jump Drive, to play the presentation.
Most people delivering presentations either
hover above their computers or charge across the stage to stay within touching
range of the keyboard to advance to the next slide. Using a presentation remote
control allows slide advancement from as far as one hundred feet. RF (radio
frequency) remotes work much better than either infrared or BlueTooth giving
greater distance and more reliable operation. Some remotes add mouse controls.
I would suggest the remotes which use AAA batteries as they are much easier to
locate and to replace.
Delivery Style
The sole reason for creating slides is for the presentation. Many
a great show has been ruined by poor or inadequate delivery style. Remember
and use these principles.
Delivering a presentation should involve more than just simply reading each
slide. Do not put all of the information on every slide. Use only two or
three ideas and supplement these ideas with more information. Consider the
information as an outline, discussion starter and motivational medium.
Move around the room, establish good eye contact and use gestures and
tone of voice to greatly enhance the show. Consider providing
the audience with note taking materials which will give them more
to take away from the presentation. Keep the delivery interactive by
asking for response from the audience to pertinent questions.
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This
work by Ron
Bruner is copyright under a Creative
Commons Attribution-Noncommercial-Share Alike 3.0. Permissions
beyond the scope of this license is available at
Terms & Conditions or by permission of the author.
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